As a marketing tool, we cannot deny the power social media has in reaching the right target audience. As a result, it has fast become the place for businesses and brands to push and promote their goods and services, and is why businesses invest heavy in digital advertising.
Beyond that, it is also a wonderful way to tell your brand’s story. Through creating content, you can publish posts that connect with your target audience and bring them closer to the products and services you are offering.
This is the approach that I would take with the business and or brand that I work with. Through creativity, we will ask ourselves what kinds of stories we can tell to give the target audience a different perspective, rather than simply pushing product.
What blog posts, articles, competitions, social media posts and newsletters can we create that promotes us a deeper connection, as well as serving to further the brand’s reach in the social media space.
